I have been practicing Functional Medicine (http://www.functionalmedicine.org/about/whatis.asp) for 10 years. I am concerned with the prevention and underlying causes of illnesses to rectify behaviors that may lead to disease. And when a disease is diagnosed, I review the complete history and develop a solution that addresses prior and future behaviors.
When I recently saw a commercial that Susan G. Komen for Cure is partnering with KFC (KFC!) to raise funds for breast cancer, I was dumbfounded. The very organization that is “looking for the cure”, is promoting the behavior that puts you at risk for cancer. Though they might actually raise a lot of funds, it is a known fact that diet and obesity have an impact on both the incidence and recurrence of breast cancer. How is it possible that such a well-known and prestigious charity can make such a bad move?
If I were consulting a breast cancer patient, one of the first things I would advise would be to stay as far away as possible from foods like those offered at KFC. One of the most important things to provide your body is nutrients that would help to sustain your immune system in the fight against cancer. Partnering with KFC sends the message that it is OK to consume foods that is high in saturated fats, and simple carbohydrates. Not even mentioning all the food preservatives , hormone fed chickens and flavor enhancers that you would be consuming. This is synonymous with the American Lung Association involving themselves with Philip Morris. I hope the Susan G. Komen Foundation reconsiders this decision. They have done too much good to tarnish their image now.
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